associate creative director
RUBY TUESDAY:
TWOGETHER
THE ASK: Get more people to include Ruby Tuesday in their dining consideration set.
THE OUTCOME: I sold in campaign starring the one and only Rachel Dratch. Dreams do come true.
TONG DROP
THE ASK: Build excitement over the new Garden Bar.
THE OUTCOME: I won the pitch with a :15 rap about the Garden Bar. Then came my proudest moment:
41 salad ingredients in a :60 rap.
SOCIAL CINEMAGRAPHS
THE ASK: Promote the Endless Soup & Salad offer.
THE OUTCOME: The perfect opportunity for cinemagraph social posts.
SOCIAL: DINNER FOR TWO
THE ASK: Promote the Valentine's Day Dinner for Two.
THE OUTCOME: Took the promotion from date night to an evening to share with TWOever you choose.
SOCIAL: LUNCH BREAK
THE ASK: Promote the lunch specials on a shoestring budget.
THE OUTCOME: Rewrapped existing library footage with new transitions and new energy.
DIRECTORIAL DEBUT
The result of my five minutes in the director's chair.