I'm so good at my job
you don't know who I am. 

There are creative directors in it for personal glory.  

Me? I get off on collective success.

Because creative director means influencing the creative and the creatives.

Too often that last part gets lost.

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Don’t get me wrong, I’m not here to produce subpar work.

I’m here to make sure no one gets bruised in the process.

Advertising isn’t a 9-5. We work nights, weekends, we see ideas we love die and concepts we don’t love sell every day. A shitty boss doesn’t make it any easier.

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So I’m ending generational creative trauma one mentee at a time.

You might be wrong—but I’ll tell you why and how to make it better.

No one yes-and’s like I yes-and.

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Bold? Maybe. But bold is what gets ahead. I’m just bold in a different way.

A fight for my people way. A roll up my sleeves and write a static banner to free up my team for something else way. A client feedback is just an opportunity to think even more creatively way. 

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Advertising has enough egos.

I’m Toni Caravello and I’m the best creative lead you’ve never heard of.