THE ASK: Highlight the functionality of three very different IT solutions.
THE OUTCOME: Three very cinematic ways to tell the products' stories.
COX BUSINESS: DRTV
THE ASK: A hard-working, info-heavy, low-budget see-and-say DRTV campaign.
THE OUTCOME: We found a creative opportunity in an assignment that sounds like anything but, using animation to follow a day in the life of a business owner.
THE ASK: Introduce Cox Business' seamless cloud solutions.
THE OUTCOME: We successfully executed a comedic campaign to a comedy-averse client with a play on the idea that these solutions work so well, you won't even know they're working.
THE ASK: Communicate to the customers that we're here during these trying times.
THE OUTCOME: A VO driven TV spot wasn't going to cut it (but yes, we did make a few). It was important to me that this campaign didn't stop at empty platitudes, but gave business owners tangible resources for #MakingItWork.
Echo Awards: Gold, Best B2B Campaign
Faxies: 2 Gold, 1 Silver
B2 Awards: 1 Gold, 2 Silver
COX BUSINESS BRAND:
THE PEOPLE'S PROVIDER
THE ASK: A 2020 campaign focused on how Cox Business' commitment to service is what sets them apart.
THE OUTCOME: What better way to show the difference between us and the other guys than by one upping the split screen and building incredibly detailed bifurcated sets to really drive it home?